Why a mobile-friendly website really matters this Spring

Why a mobile-friendly website really matters this Spring

Most businesses – large or small – understand the importance of a website. An online presence is one of the most powerful marketing tools a business has these days to attract new customers, establish its brand and increase sales.

But not all websites are created equal. While some are fast, responsive and mobile-friendly – others are slow, poorly designed and can’t be viewed properly on phones and tablets. We’ve all experienced the frustration of trying to access a website on a phone when the text is too small and the webpage is much wider than the screen.

These factors may not have greatly impacted a website’s Google ‘ranking’ in the past, but a recent new announcement from Google about mobile-friendly websites is set to change all that.

What’s changing on April 21st

Google has announced that from April 21st 2015 it is changing its ranking formula so that search engine results will favour websites that work well on mobile devices.

The search engine giant says the announcement will have a big impact on all Google searches, in all languages worldwide. The consequence will be better quality search results, as more and more of us are now using phones or tablets to visit websites or buy things online.

In fact, it’s already started warning people who are Googling on phones and tablets when a website isn’t mobile-friendly. Late last year, a crossed-out mobile icon was spotted alongside the search results and Google started indicating to us in its results if a site is mobile-friendly.

A further clarification also explained that it will work on a page-by-page basis, so if there are sub-sections of a website or specialist pages that would initially be hard to make mobile-friendly, this shouldn’t be a big problem.

Mobile-friendliness will affect Google ranking.

What this means for your business

The bottom line for businesses is that if you don’t have a mobile-friendly website, very soon fewer customers will find your site.

So, how mobile-friendly is your website?

If you’ve just had a website re-build it probably won’t be a problem, but if not Google is providing some help.

It has produced a Developer’s guide to mobile-friendly websites and even devised a Mobile-Friendly test that you can run your website through to measure its mobile-friendliness. The results will then identify any issues your website may have when running on a mobile device and offer recommendations to resolve them.

It’s safe to say that mobile-friendly websites are set to become ‘the norm’.

Results from Google's Mobile-Friendly test.

Still confused?

If you’re still confused or would like some advice, please don’t hesitate to get in touch with the team here at Pollywiggle. All of our newly-constructed websites are responsive and mobile-friendly.

Pollywiggle website on a mobile device.